What better partner for Sharpie on the fashion front than the one and only Betsey Johnson. If you don’t know who she is, give her a Google. You can’t miss her signature style. She’s a true original and, as it turns out, a really nice person. It’s not everyday you meet a famous person for the first time and they give you a big hug. She also gets points for being so gracious to the security guard. That’s Betsey. Genuine. She makes her mark wherever she goes.
Betsey and Sharpie partnered up during Mercedes-Benz Fashion Week ( today is day three for Team Sharpie). We set up Sharpie’s first-ever Sharpie Bar and invited editors and attendees to step up in between and after shows to design their own accessories with Sharpie, including plain white bracelets, headbands (donated by Sharpie sister brand Goody – thanks Goody! (skinny ties, sunglasses, fashion bags and more. As I write this I wonder if the team will survive another day. Turns out the fashion crowd LOVES Sharpie, so much so that they are willing to stand in lines, suffer the occasional elbow from an editor on the fly– even haggle with a fellow fashionista over a coveted color. It’s crazy! And it’s so COOL!!! Sharpie didn’t have to beg its way into the world of high fashion. We simply had to show up. And the crowds’ reaction? “Where have you been and what took you so long!?!?!”
Betsey made Sharpie’s official foray into fashion even more special. She designed an exclusive Sharpie t-shirt , which we printed up in limited quantities and gave away to attendees on a first come, first served basis (rationing a bit each day so we’d still have some left the following – if you’re reading this and it’s Wednesday and you have a Fashion Week pass, better head on over STAT!) Then she took it one step further and designed a one-of-a-kind t-shirt for City of Hope cancer research center. Betsey is a breast cancer survivor. City of Hope will auction it off along with breast cancer awareness-inspired canvasses from a host of Fashion Week designers in October during National Breast Cancer Awareness Month.
So enough talk…have a look at some of the incredible Fashion Week action, including Betsey’s visit to the Sharpie Bar where she designed the City of Hope t-shirt RIGHT BEFORE OUR VERY EYES…ta da! Then have a gander at www.sharpieuncapped.com for more fashion fun!