It’s new, it’s everywhere, it’s a square of black tech-y looking dots. It’s a QR (Quick Response) code and they are popping up everywhere.
From NY Fashion Week to Sharpie’s own print campaigns, these little data hubs are the gateway into a new world full of opportunities to unlock exclusive content from your favorite brands, including Sharpie! Now, the question is what do you do with them? Well, fear not because we are here to give you a step by step tutorial on how to unlock all the secrets of the QR code!
Lets start with a quick glance at our own beautiful renditions featuring this year’s advocates; Erica Domesek for Stained by Sharpie, Mark Rivard for Sharpie Mini, Cheeming Boey for Sharpie Pen and Sharpie Liquid Pencil.
To check out the secrets that lay just behind this tiny digital door:
1. Whip out that smarty, smarty, smartphone (iPhone, Windows Mobile, Nokia, BlackBerry, and other app-based phones with a camera built in)
2. Boot up your favorite QR reader, or, in the event your phone didnt come pre-loaded with this handy little app, you can download one, like RedLaser, ScanLife, Barcode Scanner, Shop Savvy or i-Nigma. (Caution: some code readers work better with certain devices. For instance, BlackBerry users may have greater success with i-Nigma and ScanLife.)
3. Point your camera at the code…
4. Congratulations! You are one step closer to revealing a whole new world of exclusive content AND look like a digital baller doing it. While you’re at it, scan the Sharpie ads above for a behind the scenes look at all of our advocates (yeah, I had to)!